From Fairfax Digital.com Seven, m.Net to provide content services
Kerry Stokes' Seven Network Ltd will take a stake in mobile solutions enabler m.Net Corp to get mobile content services for its television shows and magazine stable
M.Net chief executive Horden Wiltshire said the partnership would enable Seven to extend its brands into mobiles, from SMS interactivity through to 2.5G and 3G downloadable content, across all Australian telecommunications carriers.
M.Net is also offering Seven the local Australian services and content, including SMS reverse auctions, games, cartoons and short films.
As part of the agreement, Seven will join Telstra and Alcatel as m.Net's major shareholders.