OTAir LLC, a Richmond, VA based mobile marketing and media firm, announced today the introduction of mobile text message marketing products and services for businesses and consumers.
Now available nationwide, OTAir enables consumers to actively engage a company's marketing media to receive an immediate incentive, such as a coupon, or for further information. The SMS or text message responses are trackable by the advertiser in real-time while maintaining mobile user privacy.
Jim Washok and Chris Littleton, co-founders of OTAir, explain their suite of initial services. “TXTmarkTM is our core product that permits customers to actively engage a company’s advertising by using the text messaging feature of their cell phones,” says Washok.
“For example, if a fast food restaurant wants to offer a discount coupon, they simply add their reserved keyword and the OTAir short code to their advertising, instructing prospective customers to ‘Text Burger To 68247 (OTAIR) To Receive A Discount Coupon’ ".
“The interested customer simply sends a text message”, continued Washok, “and within a minute, receives a text message reply that is a coupon. The customer then goes to the restaurant, shows the text message, and receives the displayed discount. It’s that simple.”
For more info text OTAIR to 68247
2 comments:
I am confused by pricing for this service. The website shows per month fee, but what about per transaction fees? anyone know?
I cant wait to see Abu at the counter try to decipher what the text message means....key in what? Scan this whith what...this is completely missing the problem...this service is DOA.
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