From Groceryfaqs.com Coca-Cola's new campaign uses Hypertag Technology
Coca-Cola with Lime will also be among the first to use the new ‘Hypertag technology by AURA Digital, in Australia which allows people with Bluetooth or infra-red compatible handsets to download ringtones, pictures, and more onto their mobile phone from outdoor billboards. Coke with Lime Hypertags will be in Sydney CBD only from August.
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