Mobile marketing for music albums.
LONDON - The launch of the new Goldfrapp album is being backed by a link with mobile marketing company Hypertag to offer downloadable mobile content in posters.The campaign will use Hypertag's new Hyperstore m-commerce application so fans can download live updates and content directly to their mobile phones.
Fans can text a shortcode (80004) to receive the Goldfrapp Hyperstore or through Hypertags at Goldfrapp gigs
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