Thursday, August 04, 2005

A Bar Code Compares It's OWN Price!

Here's an interesting marketing dilemma.

From Garage Why "bar code" album artwork is bad

I saw this and chuckled. You didn't even need a bar code comparison application for this.

An 80's Hits compilation album was released in the UK with an enormous bar code displayed on its front cover.

That alone wouldn't be a problem; however, cashiers are apparently scanning the huge bar code, instead of the real one on the back of the album.

That wouldn't have been much of a problem either, except the bar code actually works, identifying a Jack Johnson CD being sold at 40% off.

Graphic designers beware!

No comments: