Wednesday, August 10, 2005

Scanning Color QR Barcodes On TV

From Wireless Watch Mobile phones scanning color QR bar codes on TV

Here's an example of the physical world, TV and mobile marketing.

Interactive television programming is walking out the door and onto mobile handsets pressuring Japanese TV broadcasters to adapt content and programming. Networks TBS and FujiTV are linking up with ColorZip Japan a new server-based full color bar code technology, synching TV broadcasts to related digital content for sponsored websites, music samples, contests and prize drawings

Unlike typical black & white QR codes (think of it as bar code 3G), ColorCode was designed to scan from a comfortable distance even for low-resolution camera phones.

Snap a photo of the code -- the server shoots info, image, url or streaming video instantly back

Just think of what advertisers could do with this technology.

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