Monday, August 15, 2005

Autonomy Offers Opt-In Mobile Content

From NetImperative Autonomy upgrades mobile search

This is showing how mobile marketing has to be done, customers will HAVE to opt-in in order for ads to be shown

Software developer Autonomy has upgraded its mobile search service to appeal to network operators who want to provide consumers with targeted opt-in mobile content, such as videos or ring tones

There is no doubt that targeted messages and personalized search will drive new revenue for mobile etailers

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