Wednesday, August 10, 2005

What Would You Buy If It Was 1996?

Inc Magazine has a great story The Future of Advertising is Here

It's a lengthy article but I picked out some quotes that are influential for the mobile and mobile marketing.

It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market.

Of course, the ultimate smart-ad tool would enable a marketer to hit any individual with a low-cost, interactive message any time of day, any place -- a platform for a campaign that could identify and follow prospects through the world as if they were continuously online. Forward-thinking marketers even have a name for this dream medium. They call it...the mobile phone

"Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off," says Michael Baker, president of Boston-based mobile-marketing firm Enpocket

My Words:
I say if you knew how much of an impact Google and other search engines would make in Internet advertsing and could go back in time to 1996, what industry/companies would be the best investments?

Google is so big because they offer a centralized place for Internet advertising dollars.

I would be looking (and do) for any service/application that allows advertisers to reach people via the mobile.

Who offers a centralized place/application where advertisers can place their mobile marketing dollars AND INTERACT with their customers via the mobile.

That is where the advertising dollars will flow,and where you will find The Next Google.

There are already more mobile phones in use worldwide than televisions and computers put together.

Imagine a day when you can text-message a discount coupon to a cell phone user just as she walks past your shop. That day is here

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