Incentivated's Iris allows companies or their advertising agencies to run local, regional or national marketing campaigns for themselves using the very latest in text and picture messaging technology
With a single interface that can be used on any PC iris enables users to set up two-way interactions with their customers’ mobile phones, enabling customers to respond immediately to promotions or offers, as well as send one or more text or picture messages at a time
iris has an extensive range of applications including two new mobile services:
- ‘Find My Nearest’ – A system that links national advertising (outdoor, print or direct mail) to the customer’s nearest outlet using Location Based Services. ( I wonder what technology they use for this)
- ‘Ticket Request by SMS’ – Allows customers to order brochures or tickets to be posted to them by texting their house number and postcode. Alternatively by sending an email address, an e-Brochure can be ordered and delivered by email.
1 comment:
Hi. You asked about the technology - we take a feed from the mobile (cellular) network of the participant, which contains X, Y and Z coordinates. The X and Y are the coords of the mast supporting the cell and Z is an error function. Each mobile network handles things slightly differently and the response can be compared to a Grid Reference (easting or northing) or latitude,longitude. The location information is compared to a database of landmarks uploaded to iris by the client. Pretty simple really, though there are some caveats. Regards
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