From e-consultancy Incentivated launches new mobile marketing tool
Incentivated's Iris allows companies or their advertising agencies to run local, regional or national marketing campaigns for themselves using the very latest in text and picture messaging technology
With a single interface that can be used on any PC iris enables users to set up two-way interactions with their customers’ mobile phones, enabling customers to respond immediately to promotions or offers, as well as send one or more text or picture messages at a time
iris has an extensive range of applications including two new mobile services:
- ‘Find My Nearest’ – A system that links national advertising (outdoor, print or direct mail) to the customer’s nearest outlet using Location Based Services. ( I wonder what technology they use for this)
- ‘Ticket Request by SMS’ – Allows customers to order brochures or tickets to be posted to them by texting their house number and postcode. Alternatively by sending an email address, an e-Brochure can be ordered and delivered by email.