August 4th 2005 -- Mobile marketing, applications and content agency Filter UK’s outdoor BlueCasting™ campaign to promote Coldplay’s X&Y album has proved a huge hit with London’s commuters. 13,000 fans flocked to download free pre-release video clips, never-before seen interviews, audio samples and exclusive images onto their mobile, via Bluetooth technology from giant Transvision screens at mainline train stations.
Over 87,000 unique handsets were “discovered” and 13,000 people then opted-in to receive the material, delivering a massive response rate, close to 15%.
BlueCasting™ is the new way to deliver content to mobile phones. It comprises of a small BlueCast Server running a unique set of software services. Located at poster sites, retail locations, entertainment venues, public spaces or embedded in interactive kiosks, the BlueCasting system will identify each consumer's BlueTooth-enabled handset and deliver a tailored message to them
See how it works
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