IN April, Alltel sponsored a $1m to build their dream in the "TXT2WIN $1 Million Home Sweepstakes," partnership with Kyocera Wireless Corp. and featuring Extreme Makeover: Home Edition designer and TV superstar Ty Pennington.
"Wireless customers are just beginning to realize the convenience and the many uses of text messaging," said Frank O'Mara, executive vice president of marketing for Alltel. "Customers will be amazed by the simplicity of text messaging, and they just might win a $1 million dream home of their very own in the process."
On Wednesday, a Spartanburg woman says she's still in shock after she won a national contest -- and the $1 million that came with it.
Lisa Porta won the Alltel "Text To Win A Million Dollar Home" sweepstakes.
It was a random drawing, and Alltel officially declared her the winner Wednesday.
When asked what she would do with the money, Porta said she wants to buy a new drum set and sign up for lessons. Ahhh the American Dream hard at work.
Another sign that advertisers have no clue how to approach mobile marketing.