Marketing via text messages, already widely done in some areas of the world, provides a big opportunity for companies in the U.S., according to a white paper released Monday by a technology vendor
For the first time, it's possible to send content directly to an individual audience member -- and to do so at costs significantly less expensive than more traditional media. As markets become saturated with handset users, the value proposition becomes more compelling each day
If used properly, an audience will view wireless content as value-added rather than as advertisements
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