The Brazil Fashion Week in Rio de Janeiro recently used Mobiqa's mobi-tickets technology.
Mobi-tickets generates a barcode on the mobile and replaces a ticket for the event. The user just waves the barcode on the mobile at the event..
In tandem with the national mobile operator Oi and Tatu Filmes, the promotion generated a great deal of interest
Fashion Week attendees text messaged a short code to a number, received a bar code to their mobile which when scanned allowed them to claim their gift.