From LA Times News Corp eyes search engine Blinkx
Two questions I have. Is News Corp doing this to tap into the growing online advertising market or are they buying their own search engine because they are tired of paying other search engines for keywords etc
Whatever reason, News Corp seems to be doing everything right these days, old media companies could learn alot from them.
News Corp. is in negotiations to buy Blinkx, a privately held Internet search company based in San Francisco, according to people close to the world's fourth-largest media giant.
The prospective acquisition of Blinkx is part of an aggressive bid by News Corp. to take on such Internet powerhouses as Yahoo Inc. News Corp. is trying to build a rival portal by acquiring fast-growing Web businesses and by leveraging the sites of its in-house brands, including those of local Fox TV stations, the Fox TV network and cable channels such as Fox Sports and Fox News
Blinkx would provide search capacity for the Fox portal and could give News Corp. an edge in what could be the next big sensation on the Web: search engines for finding movies, TV episodes and news clips