Friday, August 26, 2005

BlueTooth Mobile Marketing Concerns

From News Factor Bluetooth ad prompts virus concerns

Viruses and spamming are the drawbacks to this type of mobile marketing.

A newly developed Bluetooth advertising scheme could make mobile phone viruses more commonplace by teaching users bad habits, I.T. security experts said today.

The technique, known as Bluestreaming, has been pioneered by British firm Filter UK. It involves beaming pictures and music direct to people's mobile phones.

The commercial director of Filter UK pointed out that the marketing method itself cannot be hijacked by mobile virus writers.

"It would be very difficult for a virus writer to spoof a campaign like this," commercial partner Fred Durman said.

I think the concern is that these campaigns will condition people to download anything to their phone, more than bluetoothing will be the DIRECT cause for viruses.

1 comment:

Anonymous said...

a new system where users opt-in for Bluetooth marketing by holding their phones against interactive surfaces had been launched. Fiat just used it at the motorshow, more info ->