Mobile phones have become a true multimedia device, enabling owners not only to make calls but also watch videos, send emails and play games.
Mobile applications are becoming more sophisticated by the week and brands are realising that their basic text-to-win campaigns can (and will have to) evolve into more refined forms of communication
You can only do so many text and win campaigns, eventually there has to be something more than a free case of Nesquik, or Itune download.
Pasi Leino, managing director of mobile ad technology company BrandHand, believes the mobile marketing revolution is about to begin. 'The sector is ready to take off. The smartphone handset market has previously been a hindrance to the mobile industry, but penetration levels are now rising,' he says.
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