If industry talk is to be believed, Warner Bros is becoming increasingly evangelistic about weaving mobile into the marketing mix, and film is one example of where mobile - WAP Push in this case - is the perfect medium for the job in hand
Maybe they can tap into the millions of AOL IM Mobile users this way.
Rather than the return message opening the site automatically, you receive a unique link to bookmark and a message asking that the link isn't forwarded to others
The WAP Push call to action is prominently flagged on the Batman Begins Web site
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