From WorldScreen.com William Morris Agency enters deal with mobile content outift
This is a great sign for mobile marketing. When the major ad agencies start partnering with mobile marketing companies, instead of trying to do it themselves.
The William Morris Agency is working to secure strategic and marketing partnerships as well as content deals for Amp’d Mobile, a mobile entertainment company specifically targeted to the 18 to 35 set.
I hope Amp'd offers better ideas to WMA than what they highlight on their own website. Their site is way too slow, too difficult to navigate, and that's using a broadband connection.