Monday, August 08, 2005

3 Offers Mobile Video

From New Media 3 offers mobile viral video

3G operator 3 has made its first move into viral content and believes mobile viral advertising will offer significant opportunities for brands.

The operator has tied up with viral content provider Kontraband to send animations, home movies and funny ads to 3 subscribers.

The content will be available using video shortcodes, a mechanic that's increasingly being used by operators. It enables consumers to receive video by dialling a five-digit shortcode

Mobile viral video had already started to happen, with consumers sharing via Bluetooth

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