3G operator 3 has made its first move into viral content and believes mobile viral advertising will offer significant opportunities for brands.
The operator has tied up with viral content provider Kontraband to send animations, home movies and funny ads to 3 subscribers.
The content will be available using video shortcodes, a mechanic that's increasingly being used by operators. It enables consumers to receive video by dialling a five-digit shortcode
Mobile viral video had already started to happen, with consumers sharing via Bluetooth
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