CBS Digital Media, the recently formed digital media unit of Viacom's CBS/TV units, has named a wireless head:
This is the second major exec to leave the major marketing company. At a time when mobile marketing seems to at a tipping point, why the desertion?
Cyriac Roeding has been named VP of Wireless for CBS Digital Media. Roeding, who co-founded 12snap AG, the European mobile marketing and mobile entertainment company, will oversee all wireless operations for CBS Digital Media, including deals and programs related to CBS.com, CBSNews.com, CBS SportsLine.com and UPN.com.
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