Saturday, August 06, 2005

What's Going On At 12Snap?

From Industry Moves: CBS names wireless head

CBS Digital Media, the recently formed digital media unit of Viacom's CBS/TV units, has named a wireless head:

This is the second major exec to leave the major marketing company. At a time when mobile marketing seems to at a tipping point, why the desertion?

Cyriac Roeding has been named VP of Wireless for CBS Digital Media. Roeding, who co-founded 12snap AG, the European mobile marketing and mobile entertainment company, will oversee all wireless operations for CBS Digital Media, including deals and programs related to,, CBS and

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