From DM Europe EMI Records launches interactive music poster
The physical world meets the digital world for mobile marketing.
UK record label EMI Records has launched a mobile campaign for independent rock group The Magic Numbers.
The campaign allows 3G handset owners to directly access video and audio excerpts of the last single, ‘Forever Lost’, and the forthcoming single, ‘Love Me Like You’. Fans can also buy a selection of The Magic Numbers’ official ring-tones
By combining offline media with the mobile channel, we are opening up the ways in which we can put our artists directly in touch with consumers
Consumers are prompted to dial a short code, which automatically streams a 30-second video or audio clip back to their mobile. Those who want to buy ring-tones can navigate to a separate WAP page, where a selection of real-tones and polys can be purchased