Now this is a remote control.
Using MPP's iShop Mobile technology, viewers of digital TV channels Thane Direct and Stop & Shop can text the keyword SHOP to the mobile shortcode 82540 to buy a desired product on their mobile.
Payment is made using credit and debit cards, which are stored using MPP's eWallet technology.
Paul Johnson, MPP managing director, said: "The idea of using the mobile phone to make secure purchases over WAP is a logical progression for Mobile Commerce and represents just part of the massive growth that we are seeing in
this marketplace."
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