While I was at the Virgin MegaStores I did see this mobile marketing campaign. This contest is only available for Brits for now.
All you need to do text the correct answer to this question to "MALL".
Which store donated the PSP™ prize?
A: Virgin Littlestore.
B: Virgin Megastore.
C: Virgin Jumbostore.
To enter text “MALL” plus “A” or “B” or “C” to 80818 entries cost £1 plus normal network charge.
Hint: The answer appears on this page.
The Competition will run until midnight Friday 30th September 2005, the winner will be notified by phone during the following week and will subsequently appear on The Mall Website.