From NetImperative 4 in 5 respond to Cuervo tequila SMS campaign
Although many of the keywords were mispellaeed. (just kidding).
Tequila brand Cuervo has said it achieved an 80% response rate to a mobile marketing campaign for their Cuervo De Mayo event.
The company used i-movo’s secure voucher-based mobile marketing platform to manage the guest list for a party at London’s Scala night-club to mark Mexican National Holiday, Cinco De Mayo.
Consumers were invited to text Cuervo plus their date of birth to a designated number. Their date of birth was required as the event was only open to adults of LPA and over