Monday, September 19, 2005

Cuervo Tequila Does SMS Marketing

From NetImperative 4 in 5 respond to Cuervo tequila SMS campaign

Although many of the keywords were mispellaeed. (just kidding).

Tequila brand Cuervo has said it achieved an 80% response rate to a mobile marketing campaign for their Cuervo De Mayo event.

The company used i-movo’s secure voucher-based mobile marketing platform to manage the guest list for a party at London’s Scala night-club to mark Mexican National Holiday, Cinco De Mayo.

Consumers were invited to text Cuervo plus their date of birth to a designated number. Their date of birth was required as the event was only open to adults of LPA and over

1 comment:

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