Thursday, September 22, 2005

Mobile Marketing Needs Permission

From Consumer Affairs Arizona court rules against unwanted text messaging

A key element for mobile marketing will be permission.
Pam Anderson
Cell phone users frustrated by unsolicited ads and text messages may have some relief at last. The Arizona Court of Appeals upheld a ruling that unsolicited text messaging to a cell phone violates federal laws against telemarketing.

The three-judge panel ruled that Arizona-based Acacia Mortgage Corporation violated the Telephone Consumer Protection Act (TCPA) of 1991 when it sent two unsolicited text messages to local businessman Rodney L. Joffe.

The court's ruling stated that text-based short messaging services (SMS) constituted a "call," just as a voice call or "autodialed" message would.

It's about time too. In a few months I'm going to get upset enough that I opt-out of this Stacked campaign with Pam Anderson pics :)

1 comment:

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