Hang on tight folks, the speed of physical world connection being adopted is getting much faster.
This is a great time to be a brand manager and to be able to choose what type of mobile marketing campaign you wish to adopt.
From CBS MarketWatch Neven Vision's launches i-Scout platform
Based on patented recognition technology that enables mobile camera phones to "see" and recognize visual imagery.
It allows users to snap photos of products, advertisements, logos, etc., and within seconds, receive relevant content to their cell phone.
i-Scout provides a simple way to hyperlink existing real-world images, making them interactive," commented Hartmut Neven, Neven Vision CEO. "Because this is primarily a 'pull' technology, users have control over what content they want to receive, and marketers can dramatically increase their campaign ROI."
I'm not sure how the content is delivered. Via SMS ? Does taking a picture and sending to a server direct you to a website?
Is this a transfer of content or a way to surf?
The campaign sponsor simply determines what they would like to deliver to the mobile user upon recognition - ringtones, promotions, product comparisons - and then uploads this information into a secure database along with the images they would like recognized
So if I understand correctly, the images have to be preinstalled in the database.
Any end user with a camera phone can search an image using i-Scout by snapping a photo and sending it via MMS or email to a designated email address.
Lots of questions but this looks exciting. I will try to get a response from Neven Vision.