I think in this case the term "babe" might be pushing it, but you get the point.
From 3yen.com Scan a Japanese babe
This barcoded booth-babe has a QR code (the block with lots of dots) on her back, and she wants you to use your cam-phone to scan for her personal information, hee, hee.
Tokyo Game Show opened yesterday for a three day run at Chiba’s Makuhari Messe Convention Center.
This was attempted by the Xobile guys at the Internext Show. I say attempted because there was a conflict with the barcode model. I never saw the scanning ability.