Friday, September 30, 2005
Yahoo Tests Cell Phone Ads
Mobile search analytics will include keywords AND logos.
From Seattle PI Yahoo! is testing cell phone search ads
Yahoo! Inc. is testing ways to show advertisements with Internet search results on mobile phones in Japan and Britain.
The trials mark Yahoo!'s first experiments with search advertising on phones and may provide an avenue to sell more ads to companies seeking to reach younger consumers.
I was talking about mobile keywords earlier today. There will be a new model to gauge keyword traffic on the mobile. There will also be a difference in valuation between an SMS search and a WAP (mobile site) search.
Think of how much data Google/4INFO/Qtags have generated with all of those short code (SMS) queries.
In my opinion, search engines and service providers could open a plethora of revenue opportunities if they allow a keyword to provide more possibilities than just search results.
Google/4INFO/Qtags could generate revenues by selling a direct connect ability for every trademarked word, or image. Search engines could create a mobile keyword division. GoogleTalk or AOL IM could provide a direct connect to the site of choice for keyword owner.
Type YANKEES and get last night's score, video highlights or buy tickets. See how valuable a keyword can be with the right application? Think about the metrics that clicking on brand logos will generate.
There will be a seperate value put on camera phone clicks.
"How many times was our logo clicked on last month?".
Google, did you ever think you could sell Adsense based on logos? Soon you will.
It's about time somebody recognized that mobile search/mobile navigation is an industry in itself and should be measured.