From News.com Free 411 for the mobile masses
A great idea, but I think they will have some problems with the 10 seconds issue.
If you've ever been driving around, trying futilely to find a specific restaurant but refusing to call directory assistance on your cell phone because it's too expensive, the folks at Jingle Networks may have a solution.
Their new free 411 service called, appropriately enough, Free411, is, well, just that. It's designed to give consumers a way to avoid paying the fee wireless carriers charge for 411 access--as much as $3.49.
Requires users to bear with a bit of advertising before getting the goodies. The service subjects callers to a 10-second ad before providing the requested number.
10 seconds seems like a long time. Just send a text to 4INFO(44636) or GOOGL (46645) and get the results faster. Most of the time the links sent back have the number included, just click to call.