From PromoMagazine Journeys, Cingular Wireless offer mobile marketing in-store promo
Consumers who visit Journeys stores through early October can hear exclusive interviews and music from top bands and learn to how to download ringtones via custom in-store TV spots
Visitors with Cingular Wireless service can download the latest ringtone from featured in-store band Fallout Boy by texting FOB28686 on their cell phones.
Consumers can also enter to win a sweepstakes by texting JYS7171 on their phones for a chance to win a Toyota Scion.
One first-prize winner will get a $45,000 Simon Mall gift card and one second-prize winner will receive a year's worth of Converse sneakers (12 pairs).
Sweepstakes ends Oct 7.