Movie mobile marketing.
The movie information and ticketingbusiness will get a wireless wake-up call next month. Fandango, the nation'slargest online and phone movie ticketing service (representing nearly 70% of all U.S. theaters enabled for remote ticketing), today announced the rolloutof its new mobile service.
Moviegoers will also have theconvenience of texting Fandango at short-code "FNDGO" (36346) for access tospecific movie and theater information.
The new Fandango mobile service, developed in association with wirelessapplication developer Crisp Wireless.
King Kong moviegoers could send a film title and ZIPcode (e.g., "KONG 94103") as a text message to "FNDGO" and receive showtimesand ticket availability for nearby theaters