I have a teaser of sorts for Pondering Primate readers.
I just got this months issue of Technology Review magazine and it has a great story called "Killer Maps" that discusses location-based services using GPS and maps . It discusses how Google, Microsoft and Yahoo are racing to utilize maps for information retrieval.
That part of the story isn't anything new but there was one thing that I saw that made me do a double take. Truly ingenious advertising from a company that I would never expect to come from.
I won't give it away but I will tell you it is on pages54-55 (the map) of the October 2005 issue. You won't see it with their online version because the site doesn't show images in the magazine. It involves a Google Earth picture of Chicago.
Let's just say this is a great way to get free advertising using one of Google's services.
I wonder if Google charges for this, and I also wonder if more companies (that are able) will use this same idea.
If you don't subscribe, pick up a copy at local newsstand. You will after you read one issue.
If you think you see what I see, shout it out and comment.