From New Media The Times runs mobile barcode promotion
This is interesting. Hewlett Packard is introducing their barcode scanning technology, Active Print, as a way to win one of their Media Centre devices. And the Times is starting to offer mobile marketing. Lots of convergence here.
The Times has become one of the first media owners to run a mobile barcode marketing campaign.
The newspaper has partnered with Hewlett-Packard on a promotion that enables readers to enter a competition by 'scanning' a barcode with their camera phone.
Will The Times see this as a way to make their newspaper interactive?
Is this how all of print media becomes interactive?
To enter the competition to win an HP Media Centre, readers can either text to a shortcode in the standard manner or use their camera phones to take a picture of a printed barcode.
"This takes one click as opposed to the 16 key presses needed to enter via SMS," said Tim Kindberg, project leader at HP's Active Print, which developed the technology.
To make use of the barcode promotion, readers need to download the Active Print application, which only works on Symbian Series 60 phones. The number of people who can therefore use the barcodes means The Times promotion is being viewed as a trial.
It doesn't say how the scan will identify a winner or what happens when the barcode is scanned. But it does say one thing...the physical world is starting to get connected.