I've been pondering this direct connection application (GoWindow by NeoMedia) for mobile marketing and the problem I keep coming across is adoption. What will make consumers download this on their cell phone? The entire concept of mobile marketing revolves around permission.
You give me something(prizes,info etc) and in return I'll let you advertise on my phone.
So what would be enticing enough to get me or you, to download the GoWindow on your mobile phone? This is all about merging the physical world with the electronic one right?
Would free VOIP be enticing enough?
What if a GoWindow for the PC could recognize phone numbers and provide a direct connect? I know that it was designed for the mobile but follow me here.
The "keyword registry" could offer phone numbers. They are machine readable identifiers too. When clicked on or typed, a phone number could also provide a "direct connect".
To get your free VOIP PC application like a Skype, you would first register your phone number or download the GoWindow on your mobile phone.
Would you grant permission?
To activate your VOIP service on your PC, you must first download the GoWindow on your mobile phone, and type ACTIV8 in it in order to activate your VOIP on your PC.
Would this work? In order to make sure people keep the application on the phone they would have to send this code once a month or respond to a text. (Or some great mobile marketing campaigns could do the trick).
Your mobile phone number is now registered and mobile marketing campaigns can begin, provided you give permission.
Soon your mobile phone will use WiFi as a means of connecting, so why not start now.
Would you do this in order to get free VOIP? Can this be done? Is it enticing enough for you?
What brand(s) would have the most interest in seeing this succeed?
I need comments and input on this one from you "techies". Could it work?
5 comments:
Van, I thought the Go Window and Paperclick were pre-installed on 160 devices already via Windows Mobile and Symbian operating systems. From reading your blog religiously, I've come to the conclusion that Paperclick service providers just need to "flip the switch." What am I missing?
I agree with 1st post. Go to www.neom.com and it will explain and show models it is on. Nokia seems to be one of 1st adapters.
I posted earlier (2:52pm) and then noticed the following sentence on the Paperclick website, directed at mobile phone manufacturers:
"Get a jump on the competition and equip your phones with the PaperClick platform. This is the killer platform that your customers have been waiting for."
http://www.paperclick.com/psMPM.jsp
I really think it comes pre-installed and just needs to be switched on by the service provider (e.g. Verizon, Vodafone, etc.)
Noticed it said "killer platform" and not the usual "killer app" we hear so often.
A "killer platform" is a software platform capable of supporting many different products and delivering new products in less time than the competition. Such a platform delivers ongoing market advantage, while the "killer application" delivers the advantage for a moment in time.
http://www.polarlake.com/en/html/news/media/2001/2001-connectworld.shtml
Read more on "killer platforms" and what it takes to be one.
Neomedia Technologies, Inc. has it.
Deadly, too.
kokonutguy
"Get a jump on the competition and equip your phones with the PaperClick platform. This is the killer platform that your customers have been waiting for."
http://www.paperclick.com/psMPM.jsp
Noticed it said "killer platform" and not the usual "killer app" we hear so often?
A "killer platform" is a software platform capable of supporting many different products and delivering new products in less time than the competition. Such a platform delivers ongoing market advantage, while the "killer application" delivers the advantage for a moment in time.
http://www.polarlake.com/en/html/news/media/2001/2001-connectworld.shtml
The Killer Platform for Mobile Operators
In order to create a killer platform, we must better understand the types of products and services we wish to create. Fortunately, I believe that there are some increasingly accepted ground rules which operators will follow as they deliver new services:
(1) The operator will act as a portal for the delivery of service from industries not previously involved in telecommunications, such as entertainment and banking. The range of service providers that will be integrated will change as commercial arrangements change. This means that the new IT infrastructure must be flexible and capable of integrating with service providers' infrastructure and content. The iMode does this by using CHTML and through integration via Internet protocols.
(2) The operator will have to roll out many new services in order to deliver the successful service. This means that the new IT infrastructure must be generic to many products and not tied to a particular service definition.
(3) The operator cannot require its customers to change or upgrade handsets in order to use a new service. This need to change the capabilities of the handsets has been instrumental in the growth in interest in embedding Sun's Java technology within the handset.
(4) The new services must be fully integrated within the operator's existing infrastructure, in particular with regard to billing, access control and service quality. This means that the new IT infrastructure must be based on open standards supported by the other systems with which they will integrate.
Read more on "killer platforms" and what it takes to have one.
http://www.polarlake.com/en/html/news/media/2001/2001-connectworld.shtml
Neomedia Technologies, Inc. has it.
Deadly, too.
kokonutguy
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