I've been pondering this direct connection application (GoWindow by NeoMedia) for mobile marketing and the problem I keep coming across is adoption. What will make consumers download this on their cell phone? The entire concept of mobile marketing revolves around permission.
You give me something(prizes,info etc) and in return I'll let you advertise on my phone.
So what would be enticing enough to get me or you, to download the GoWindow on your mobile phone? This is all about merging the physical world with the electronic one right?
Would free VOIP be enticing enough?
What if a GoWindow for the PC could recognize phone numbers and provide a direct connect? I know that it was designed for the mobile but follow me here.
The "keyword registry" could offer phone numbers. They are machine readable identifiers too. When clicked on or typed, a phone number could also provide a "direct connect".
To get your free VOIP PC application like a Skype, you would first register your phone number or download the GoWindow on your mobile phone.
Would you grant permission?
To activate your VOIP service on your PC, you must first download the GoWindow on your mobile phone, and type ACTIV8 in it in order to activate your VOIP on your PC.
Would this work? In order to make sure people keep the application on the phone they would have to send this code once a month or respond to a text. (Or some great mobile marketing campaigns could do the trick).
Your mobile phone number is now registered and mobile marketing campaigns can begin, provided you give permission.
Soon your mobile phone will use WiFi as a means of connecting, so why not start now.
Would you do this in order to get free VOIP? Can this be done? Is it enticing enough for you?
What brand(s) would have the most interest in seeing this succeed?
I need comments and input on this one from you "techies". Could it work?