Add another player to the physical world connection space. Germany's w3logistics offers the ability to read barcodes with a camera phoone.
w3/handyscan transforms every camera-equipped mobile phone into a bar code scanner! With this software, the usability of camera phones is multiplied: Orders, bookings, price comparisons - a photo of the bar code relieves the user of the necessity of entering texts or rows of numbers.
The interpretation of the bar code is done on the mobile phone, a transmission is only performed after successful verification of the bar code.
Barcodes, not just for supermarkets anymore, they can offer endless mobile marketing opportunities.