Virgin Mobile and Elle Girl magazine offer image recognition mobile marketing campaign.
Take a picture of this ad on page 69 of Sept issue of Elle Girl magazine and send to email@example.com
If you don't have a cameraphone, send a SMS to 66268 (MOBOT) with subject "eg virgin"
Wouldn't it be nice to just click on the Virgin logo and see if you're a winner?
I wonder what software is pre-installed on that Virgin phone?