From Moco News Coke-vending machines to sell mobile content
UK-based Inspired Broadcast Networks has signed a deal with Coca-Cola to distribute digital content from its soft drink vending machines…this is the first such deal and Europe. These machines will sell mobile phone top-ups, ringtones and music..
The content will be transferred to the purchaser’s phone through their mobile operator’s network, or may also be transferred directly to the phone using Bluetooth.
But can you pay for a can of Coke using the phone? That would a better application and create more sales imo.