Wednesday, September 07, 2005
SMS Warehouse announced this week they have formed an alliance with the Mobile Tech Alliance (MBTA) in Germany.
Instead of scanning a barcode for a direct connection, think of this as barcode creation for mobile applications.
The aim of the MBTA is to bring various high end advanced technologies to the market place world wide servicing a wide spectrum of customers from corporate clients to governments
What is mobile bar coding?
Mobile bar coding takes place when a bar code in the form of a picture SMS is delivered to a mobile phone. Recipients save the image, arrive at the destination and present their bar code SMS to be scanned.
Propriety printed media:
Use mobile bar coding as business cards, tickets (e-ticketing), billing, coupons, gift certificates and more.
(In my opinion there's a billion dollar service that could be launched from mobile coupons. Here's the Pondering Primate Possibility.
Create an application/software that allows me to take a picture of ANY coupon barcode, log it in a directory and allow machines at any retailer to scan my phone in seconds for all available coupons). The machine at the store would have to read the coupons fast and all at once. The last thing I want is to piss off the people behind me if I can't even tell what coupons I have.
Think of how much more use coupons would get then. "Hey I'll click on any product coupon I already use, and it's like found money". The key is to make scanning ALL of the stored barcode coupons FAST. Think it flies?
Mobile advertising of products:Discount vouchers on beverages, CD's, books, games and more. Client presents his mobile phone at pay point - bar code is scanned and discount processed.
Mobile bar coding during events:Ease the administration tasks during events - whether it is a cycle race, running event or conference. Example: Delegates sign up and pay online via a web site. As confirmation they receive a barcode on their mobile. The delegate save the file on their phones and produce it upon registration at the event.
Mobile bar coding used for public transport:Users purchase a month ticket - they receive a barcode on their mobile phones which they save - every time they enter the bus their phone is scanned and the trip deducted from the month ticket.
Barcodes are sent with technology known as EMS so the handset do not have to MMS capable.
SMS Warehouse has some other great services like Picture SMS, SMS messenger, PC to mobile, MMS push/pull