Tuesday, September 27, 2005

Bacardi's Rev Uses Qtags

Another great from of mobile marketing. One of the biggest problems w/ SMS marketing is remembering the code to send your text.

Qtags is easy 78247 and the advertiser just selects the keyword for each campaign.

From Media In Canada Rev promo re-energizes with Q-tags

Houston, Tex.-based mobile interactive company Q-tags has come to Canada. Beginning Oct. 1, the company - through its Canadian partner, In Touch Mediagroup of Mississauga, Ont. - has upped the energy on energy drink Rev's "Revival" promo in the Toronto and Vancouver markets.

Q-tags are a call-to-action technology using SMS to drive viewers to respond to an ad. "The creative [in the clubs] will prompt people to text 'Rev' to 78247. A weblink is then sent to their mobile urging them to enter a contest to win a Toshiba Gigabeat."

To get an idea how a Q-tag works, send a SMS to 78247 with subject "gorilla".

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