Looks like the music world is adopting physical world connection and mobile marketing. It's called bluecasting or bluespamming, but it is a form of mobile marketing.
From Wireless Week Download and Go arrives at f.y.e. stores
Music retailer Trans World Entertainment Corporation and WideRay Corporation are partnering to launch "Download & Go" mobile entertainment stations at select f.y.e. -- For Your Entertainment -- retail stores.
Customers armed with Bluetooth-enabled wireless devices will be able to access entertainment content via the stations, which will feature music, video, games, ringtones and wallpapers from EMI Music, Twentieth Century Fox, Digital Chocolate and others.
f.y.e stores "stations" use a barcode scanning device to list items on CDs and DVDs. I'm trying to find out if this bluetooth ability is the only method of mobile content delivery or if it is an addition to the barcode scanning ability.
To receive the mobile content from the “Download & Go” stations, customers simply need a Bluetooth- or infrared-enabled mobile device. Once inside the store, customers with Bluetooth-connected mobile phones will be automatically sent a wireless message from f.y.e with the content offer.
"Our partnership with WideRay will enable f.y.e to reach customers with relevant and exciting entertainment choices directly to their mobile without any carrier data fees for our customers," says Fred Fox, TWEC's executive vice president of marketing and merchandising