Mobile marketing using a physical world hyperlink.
Twelve Horses and Mobile Technology Group join forces to deliver 2D tickets and coupons to mobile phones.
Delivering mobile tickets and coupons promises countless scenarios of transitioning electronic commerce and promotional relationships dependent on the desktop, laptop and landline to the mobile phone.
2D Barcodes are the Ticket to Mobile Commerce & Redemption
Built on the combined technologies of Twelve Horses and Mobile Technology Group , 2D Data Matrix barcodes can be delivered to mobile phones
Consumers can drive by a billboard, see an 800 number, call it, and start an interactive voice process to get a 2D ticket in to their phone, then drive to their favorite entertainment locations and redeem.
2D codes will be a great way to connect the physical world to the electronic world, but these must be applied to the object.
Can you think of a physical world hyperlink ALREADY on objects that can be used instead?
1 comment:
VanG asks, "Can you think of a physical world hyperlink ALREADY on objects that can be used instead?"
Sure, barcodes are already on objects; they are ubiquitous. Why go to the effort to duplicate this via a "2D" code or any other code for that matter.
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