This opens up numerous mobile marketing opportunities.
From Ecoustics.com ValueFirst Messaging launches mobile barcode services
ValueFirst Messaging Private Limited, a leading MVNO (Mobile Virtual Network Operator), has launched a pioneering service of delivery of barcodes on mobile phones.
With the launch of this service, ValueFirst customers will be able to send a barcode on end-users’ mobile phones. The service provides the ability to send encoded seven digit numbers in a barcode form on mobile phones, readable by standard barcode readers.
Along with the barcode, a 120 character text message can be sent giving description of the offer in the barcode.
Many of the media and marketing companies are already in contact with ValueFirst to offer this service to their customers.
This service is available in India for now, but I can see the huge mobile marketing opportunities it will present in The States.