This wasn't hard to see. A major tabloid, that took its well-known topless girl page and offered mobile content from it.
News International, the publisher of well known UK tabloid 'newspaper', The Sun, has created its own mobile content service called Sun Mobile .
It will feature ringtones, java games and ... you guessed it ... Page 3 wallpapers and screen savers. For non-UK readers, Page 3 is the topless women page.
Despite The Sun having a presence on the Vodafone live! and Orange World portals, News International (NI) has set up their own mobile site, developed by Blue Start Mobile. It will be accessible in over 130 countries around the world, thanks to NI's deal with Bango .
Pondering Primate readers should know by now that anytime there's a pretty girl and mobile marketing involved, I will cover it. :)