A Pondering Primate Prediction.
Keyspots, based on GPS location will be the equivalent to keywords for mobile marketing.
Ever wonder how Google will get a “sponsored link” ad on a cellphone screen? They won’t. So how will Google introduce advertising (when permission is granted) on a mobile phone?
By your location.
Just like the keywords sex, travel, and news command high fees, so too will GPS locations with heavy traffic. Manhattan versus Des Moines, what will attract more traffic?
Google’s ScreenSense or MapSense , GPSense (hypothetical) will be the AdSense for mobile advertising. Ads will be placed and priced according to the location of the mobile user.
When Google unveiled their new Google Local for Mobile the other day, I immediately saw how they will generate revenues from it. Location plays a bigger role for mobile information, not keywords. Remember this is mobile information, mobile search.
They should change the name though to something like Moogle or Mooble.
In the last year Google has been collecting a database of the texts you have sent to their SMS service. Google knows what services were used most and where they were requested.
Google is in the process of determining how to get their search application on 2 billion devices….and dominate the mobile information space.
I still don’t “see” Microsoft’s SMS service or their WAP search engine. Maybe that's in the next memo.