Keyspots, based on GPS location will be the equivalent to keywords for mobile marketing.
Ever wonder how Google will get a “sponsored link” ad on a cellphone screen? They won’t. So how will Google introduce advertising (when permission is granted) on a mobile phone?
By your location.
Just like the keywords sex, travel, and news command high fees, so too will GPS locations with heavy traffic. Manhattan versus Des Moines, what will attract more traffic?
Google’s ScreenSense or MapSense , GPSense (hypothetical) will be the AdSense for mobile advertising. Ads will be placed and priced according to the location of the mobile user.
When Google unveiled their new Google Local for Mobile the other day, I immediately saw how they will generate revenues from it. Location plays a bigger role for mobile information, not keywords. Remember this is mobile information, mobile search.
They should change the name though to something like Moogle or Mooble.
In the last year Google has been collecting a database of the texts you have sent to their SMS service. Google knows what services were used most and where they were requested.
Google is in the process of determining how to get their search application on 2 billion devices….and dominate the mobile information space.
I still don’t “see” Microsoft’s SMS service or their WAP search engine. Maybe that's in the next memo.
5 comments:
DUH!
"Sea change"
versus
"See change"
surely you can "C"---Bill?
I know there's at least one company with a GPS patent that might fit in here....
I was trying to resist myself from putting comments here, but let's see what you have to say. First, Google does not own this 2 billion cell phone market which dont have the GPS capabilities. Neither I heard anything that gives these "2 Billion" cell phones, a unlimited data plan. It could be at max 1 million phones out there who can install and run google software. Second, search is something differnt in context, when it comes to phone. For example, I dont search anything regarding plasma TV technology, I can just search for sellers and their address. But frankly, how much market is out there who need directions to the store, I suppose very few of these 1 million. People taking directions over phone, god, first connect with your slow GPRS and then try to find the stuff, it surely is long way to go. About Microsoft critics, they certainly did not put anything which google did, Hey you forgot the basic and foremost thing, They got Mobile OS which runs exclusively on some phones and they certainly got microsoft map to do support direction on that OS. About getting revenues from advertising, that is way long way to go. First let google work through their normal model of providing values to masses then start something over that.
You're right Google doesn't own 2 billion cell phones. They don't need to. They just have to provide an application that the 2b cell phone owners will use.
The journey of a thousand mobile marketing campaigns begins with the first SMS query.
If you are a regular PP reader, I have said all along mobile search is really mobile info.
Yes Microsoft has an OS. They also have Windows. But how is Google able to "control" all those Windows PC's? Who needs an OS?
Microsoft did all the heavylifting (getting the OS on the PCS) but they failed to see what happens AFTER you connect to the Net w/ a Windows PC.
Advertising a long way off? I disagree. The speed of mobile applications being introduced is getting faster weekly.
P.S. Just because you have a mobile OS, you don't think that gives advertisers the permission to advertise to them do you?
Google is providing numerous paved highways and roads for the car to go. Microsoft is putting shiny rims on the car.
Mobile is like the Wild West right now. Search and advertising will be a huge revenue builder moving forward, this can not be denied.
Here are some facts:
1 billion people in the world have internet access and half of them are still using dial up.
2 billion mobiles (seems like everyone knows that)
Internet search makes up 5% of traffic. Not a large percentage but a huge money maker.
The capabilities of the mobile device greatly differentiate from the home because they are different the functionality and uses will differ as will the search inquiries. GPS and location will play a major role in the success of mobile search moving forward and you can be sure that it will generate revenue. Look at companies like Dodgeball (now owned by Google). A lot of companies will be throwing ideas and products against the wall in '06, some will stick and some won't. Many of the good products and offerings will get snatched up by the major internet companies. One thing that is guaranteed is that Google will be a major player.
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