Monday, November 28, 2005
CueCat Has Nine Lives
The CueCat was a great concept, but didn't have the right tool for execution, until now. A camera phone and a physical world hyperlink (barcode, logo, RFID tag) can offer Internet access.
From Wired.com The CueCat is back
The ill-fated CueCat bar-code reader has been reincarnated as a cell-phone application that recognizes corporate logos.
Distributed to millions of magazine subscribers, the scanner redirected readers to advertisers' web pages after they scanned a bar code printed in the magazine.
Mobile marketing campaigns are starting to offer physical world hyperlinks as a great way to interact with the consumer.
"We hyperlink the visual world," said Harmut Neven, NevenVision's CEO. "Users should come to expect that every billboard is not just a billboard -- it's a big shining link to mobile content."
Notice how we are seeing more press coverage about the physical world being connected to the electronic one. It's only a matter of time till brands realize how big a role this will play in mobile marketing.