The Miami Herald and Miami Dolphins are introducing a mobile marketing trivia contest.
To opt-in to play in a particular Weekly Contest, you must send a text message containing the message “DOLFAN” using your SMS-enabled mobile device to the short code number 88787 after the applicable Weekly Starting Time and before the Weekly Closing Time.
Within one minute after you send the initial text message to opt-in, you will receive a text message with a multiple choice trivia question.
Total cost for answering all 50 questions by text message in any given Weekly Contest is $25.00
That alone won't let this campaign get traction. The users costs should be minimal though, there's a question that is stumping everyone.
"When will the Dolphins win again this season?"
What a poor use of a mobile marketing campaign with a very desirable market.