Thursday, November 17, 2005

Next Generation Advertising

David Schatsky from Jupiter Research moderated a panel for 212: New York's Interactive Advertising Club

Ashley Heather from NextCode gave some interesting insights.

Ashley explained how NextCode will not be another CueCat.

At the presentation I (David) noted some timely support for NextCode's plan make print interactive from Kevin O'Malley, publisher of Esquire, quoted in the New York Times recently as saying,

If you are not finding ways to extend your brand so that it's more than just a magazine with printed pages, if you're not finding a way for advertisers to connect with consumers through multiple touch-points with event marketing, you will not be here in 10 or 15 years.

Ashley gets the concept of physical world connection.

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