Monday, November 07, 2005

Text Message To Beat Breast Cancer

A great cross promotional mobile marketing campaign.

Nissan selects TAAP for Text promo

Car maker Nissan has selected real-time data specialists, TAAP to provide the technology behind a new SMS campaign to raise money for Breakthrough Breast Cancer.

The “text to win" competition will also promote Nissan’s new Micra C+C car model.

Nissan has organised a 13 city nationwide fleet of pink Micra C+Cs to raise awareness of Breakthrough Breast Cancer’s new breast awareness campaign - ‘Show your breasts some TLC: Touch Look Check’.

I'm not even going to "touch" that mobile marketing slogan.

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