Here's an example of one company that will create their own mobile marketing campaign.
From Find.com Lloyd's offers text messaging banking
Account holders at Lloyds TSB are now able to carry out a few banking functions via SMS.
To order a new cheque book, customers can now send a text reading 'CHQ' or if they want a paying book they send 'PIB' to 82332.
The message must also include their sort code and bank account number for the request to be successful and will cost no more than a standard SMS.
Lloyd's introduces a useful service (getting permission) and in return they can offer mobile marketing ideas. All it took was a shortcode.
That's how mobile marketing will evolve. A service or application in return for ads being delivered to phone.
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