Tuesday, November 15, 2005

Mobile Marketing Is A Goldmine

From ARNnet Get ready for mobile marketing

Some good nuggets in this article.

Your cell phone is about to become a handheld information and entertainment center.

Mobile phone operators are sitting on a marketing gold mine

Semacode has developed a technology that connects camera phone users to a vendor's Web site when they point the camera at a special bar code containing the URL and clicks.

Mobot takes that concept a step further with its visual search technology: The user photographs a product label and is connected to related information and offers

Mobile marketing will play out much like Internet PC marketing. There will be a mad dash to attract and retain "ears."

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