Tuesday, November 15, 2005
Mobile Marketing Is A Goldmine
From ARNnet Get ready for mobile marketing
Some good nuggets in this article.
Your cell phone is about to become a handheld information and entertainment center.
Mobile phone operators are sitting on a marketing gold mine
Semacode has developed a technology that connects camera phone users to a vendor's Web site when they point the camera at a special bar code containing the URL and clicks.
Mobot takes that concept a step further with its visual search technology: The user photographs a product label and is connected to related information and offers
Mobile marketing will play out much like Internet PC marketing. There will be a mad dash to attract and retain "ears."